What we believe
Insight is more valuable than data.
Dashboards full of numbers do not move businesses forward. Interpretation does. We deliver the layer between research and decision making that most teams are missing.
BrandSpillBrandSpill.
A customer intelligence studio helping modern brands understand customers across the full journey.
How we work
Research platform with strategic intelligence support.
A premium platform supports the work. A strategist leads the work. Brands engage us as an outsourced consumer intelligence team without standing one up internally.
Who we partner with
Brand and business leaders.
Founders, CMOs, brand teams, and product leaders at consumer brands who treat customer understanding as a competitive advantage. Not a quarterly survey.
Our standard
Editorial intelligence.
Findings arrive structured, written, and visualized to be read by leadership. Not buried in spreadsheets. Calm, clear, premium.
The founders
A founder-led consumer intelligence practice.
BrandSpill is founded by two experts who have spent their careers turning consumer signal into strategic direction, combining intelligence, technology, and operational depth into a single partnership for modern brands.
Founder 01
Nikki Nguyen
Helping brands bridge consumer intelligence, strategy, and modern technology.
I work with marketing, product, and leadership teams to help them better understand their customers and make smarter business decisions through consumer intelligence, analytics, UX research, and technology-driven systems.
My experience spans adtech, analytics, UX strategy, experimentation, and operational infrastructure across enterprise environments and modern consumer brands.
At BrandSpill, I lead the intelligence and technology vision behind our customer insight systems across NPS, CSAT, UX research, reporting, and AI-supported insight interpretation.
10+ YearsConsumer IntelligenceAnalytics & AdTechUX & Technology
Samsung Impact Award Winner · 2021
Founder 02
Louis-Etienne Dionne
Helping brands strengthen strategy, marketing, and growth execution.
I work with founders, leadership teams, and growing brands to strengthen strategic direction, improve operational clarity, and build scalable systems that support long-term growth.
My experience spans strategy, marketing, operations, and organizational optimization, with a focus on helping teams execute smarter, move faster, and scale with greater alignment.
At BrandSpill, I help shape the strategic and operational foundation behind our consumer intelligence practice, client partnerships, and growth initiatives.
10+ YearsBrand StrategyMarketingGrowth & Operations